Survival of the Strategic: Structuring Your Pharmacy Benefits RFP

2026 has shaken the PBM industry to its core. The businesses that take full advantage of this new era of pharmacy benefits are the ones who get ahead of market shifts and evaluate current, and future, PBM partnerships critically. Are you prepared? 

Join Senior Principal at Mercer, a Marsh business, Debbie Doolittle, and SmithRx’s Senior Director of Clinical Strategy, Alissa Johnson, for a deep dive into structuring a pharmacy benefits Request for Proposal (RFP) that prioritizes transparency and long-term value.

In this episode, we’ll explore how to:

• Build out a hyper-effective, cross-functional benefits committee

• Map the RFP journey from initial evaluation to a successful go-live

• Compare legacy, discount-focused models against modern, cost-focused ones