Transforming the PBM Landscape: Highlights from the Inaugural Broker Account Manager Summit

The pharmacy benefits management (PBM) industry is evolving rapidly, and staying ahead of the curve is crucial for brokers and account managers. This September, SmithRx took a bold step forward by hosting its first-ever Broker Account Manager (BAM) Summit in Dallas, Texas. This event brought together 54 attendees, including 27 clients and 33 SmithRx team members, for three days of intensive learning, networking, and strategic planning.

Empowering Brokers for the Future of PBM

The BAM Summit was designed with a clear mission: to equip attendees with the insights, resources, and tools needed to better serve our joint clients and drive positive change in the industry. 

Highlights from the Summit

1. Historical Context and Industry Evolution: Attendees delved into the rich history of the PBM industry, gaining a deeper understanding of its evolution and current state. This foundation is crucial for navigating the complex landscape of today's pharmacy benefits management.
2. Relationship Building for Growth: The summit focused on cultivating and strengthening client relationships that yield sustainable growth. Brokers learned strategies to become trusted advisors in the ever-changing healthcare landscape.
3. The SmithRx Advantage: Participants explored how to leverage SmithRx's cutting-edge data and technology for more efficient workflows and improved client experiences. This session highlighted the power of personalized pharmacy benefits management for groups and members.
4. Impact on the Bottom Line: A key focus was helping brokers gain a deeper understanding of how effective PBM strategies can positively impact their clients' bottom line and overall experience.
5. Networking Opportunities: The summit provided ample opportunities for attendees to expand their professional networks by connecting with peers and industry influencers.

We were also privileged to have Tanvi Patel, Director & GM of Partner Services at Amazon Pharmacy, as our keynote speaker. Tanvi shared invaluable insights into about the future of pharmacy services and highlighted how technology, including AI, is revolutionizing healthcare delivery – offering convenience, savings, 24/7 access to a pharmacist, Customer Care, and fast delivery.

Our collaboration with Amazon Pharmacy is paving the way for enhanced pharmacy benefits. You can learn more about how our partnership improves prescription access and affordability here.

To ensure that the knowledge gained at the summit translates into actionable strategies, attendees left with a wealth of valuable resources. Chief among these is the comprehensive SmithRx PBM Evaluation Guide. This guide serves as a powerful tool for brokers and account managers, helping them implement the strategies discussed during the summit and continue to deliver exceptional value to their clients.

Looking Ahead

The success of our inaugural BAM summit marks a significant milestone in SmithRx's ongoing commitment to empowering our partners and transforming the PBM industry. As we reflect on the insights shared and connections made, we're already excited about future opportunities to connect, learn, and grow together.

We encourage you to stay tuned for announcements about upcoming events and continuing education opportunities -- or let us know if this is something you would love to join in the future. At SmithRx, we believe that by working together, we're not just adapting to the changing landscape of pharmacy benefits management – we're actively shaping a more transparent, efficient, and client-focused future.